Mejuri’s Timeless Pearls: Capturing Elegance and Simplicity in New York.

Pearls are no longer just for special occasions; Mejuri has redefined this classic gem with modern, minimalist designs that fit every moment. We saw this campaign as an opportunity to highlight the timeless beauty and contemporary appeal of their pieces.

The Concept

Mejuri’s pearl collection embodies understated luxury. The focus of this campaign was to showcase the Pearls in a simple yet elegant way.

The Shoot

The campaign was shot in a cozy yet elegant New York studio, with natural lighting that emphasized the luster of the pearls. To complement the jewelry, we worked with models styled in neutral-toned clothing, keeping the focus entirely on the pieces. Our approach was to use medium shots to highlight the intricate details of the pearls.

Delivering the Final Product

The final campaign package included:

• A hero video showcasing the versatility of the pearl collection

• Short-form videos for Instagram and TikTok, featuring close-up visuals and styling tips

• Lifestyle stills for website and social media platforms

The result was a campaign that resonated with Mejuri’s audience, reinforcing the brand’s message that luxury can be approachable and part of everyday life.

Whether you’re a jewelry brand or a fashion label, Need a Video NY can help bring your vision to life. Our goal is to create content that not only looks stunning but also connects with your audience on a deeper level. Let’s collaborate to tell your brand’s story!